HI, I’M ALEX.
I'm a UX/UI Designer living in Brooklyn.
2024 - Present
UX & Interaction Design VP,
JPMorganChase
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Devised 7+ internal tools for financial analysts to leverage in their work, one of which condensed a weeklong process down to 2 hours, with an 89% satisfaction rate.
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Designed several presentation decks shown to senior management, which resulted in green lights for 3 product initiatives.
PROFESSIONAL HISTORY
2021 - 2023
Product Designer,
AB-InBev
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Designed analytics screens for internal sales force apps, allowing sales representatives in the field to maximize their effectiveness during their routes.
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Created improvements to customer-facing app, opening up opportunities to offer promotions and and expanded delivery options.
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Designed forms and analytics screens for internal sales manager app, allowing for more efficient task assignment.
2016 - 2021
UX Designer,
FreshDirect LLC
Planned user flows for features on FreshDirect and their sister site FoodKick, increasing enrollment in their optional membership by 30%.
Created in-depth functional specs, giving developers comprehensive reference material for their sprints.
Created style specs with Sketch and Zeplin, guiding developers in writing more effective CSS and keeping a consistent visual across the site.
Conducted usability testing and research, gaining insight that allowed for better design decisions.
2014 - 2015
Presentation Specialist,
Saatchi & Saatchi Wellness
Built and revised powerpoint presentations, providing information to healthcare providers about the latest in pharmaceuticals.
Created photo composites for print ads, allowing the company to maintain advertising partnerships with healthcare-related businesses.
2012 - 2014
Graphic Designer,
iVillage
Promoted from Design Intern after the first year.
Assisted Creative Director in laying out 200+ banners and rich media content pieces, maintaining our primary source of revenue.
Created content for Facebook, Twitter, and Pinterest, and drew about 20% more user traffic to iVillage via social media.
2011 - 2012
Graphics Intern,
New York City Human Resources Administration
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Created design content and artwork for NYCDADS website, adding some visual flair where there was only information and forms before.
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Designed and laid out print content that was distributed at various events to spread publicity about HRA offerings.
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Edited informational videos so that information could be communicated in the most efficient manner possible.
ACADEMIC EXPERIENCE
September 2009 - June 2013
BFA Computer Art,
School of Visual Arts
Studied animation at first for a love of video games, but then found a passion for making other things that work, and making them easy to use.
"Every child is an artist.
The problem is how to remain an artist once he grows up."